Coca-Cola Co. said Friday it wants to collect and recycle the equivalent of 100% of the packaging it puts out into the world by 2030.
The goal is part of a sustainability initiative announced by the soda giant called “World Without Waste.” Nonprofits and environmental advocacy groups such as Greenpeace have criticized Coca-Cola and its industry peers for producing billions of plastic bottles that end up in landfills or bodies of water.
Coca-Cola said its efforts will include investing in more efficient packaging, local recycling programs and consumer education. The company isn’t disclosing how much it expects to spend toward reaching the goal but said the moves could lead to future cost savings. Coca-Cola also said it wants to make bottles with an average of 50% recycled material by 2030.